"Feliz fin del mundo": For the happy ending of the world.
In Spain (and probably in some other countries, too), Unilever rides a new commercial advertising their brand named Axe.
Intructions for your Do-it-yourself Happy ending:
First step: Build an Ark. Don't wonder; you should just shrug, or aren't you a M.A.N?
Second step: Get Axe 2012 and spray around your body few times. Let the flood of ladies conquer your ark.
Third step: Rock'n'Roll.
Sticking to the facts, this ad is well done with really cool computer generated content.
I still don't know why they put this twirl-scroll-curlicue typeface upon the deo can which has nothing to do with this ad or the 2012 end of the world scenario (does it?).
But there were ads where this sexist ideas had been hidden quite well (even if it's obvious, though), like in these three Axe-effect printed ads down below (source: ibelieveinadv)