Well, this is how you arouse attention today! Not the most creative campaign - especially because last year I heard from a company installing displays on the outside of the car to make it look as the driver wants it to. And because Mercedes already launched a "invisibility"-campaign before, just with invisible walls to advertise their cool new auto-break-system (not ABS). And the invisible git (hobo)..
But it works - and there is nothing wrong with being inspired by earlier ideas, is it?
..If it wouldn't have been for German rapper "Marteria", I wouldn't even have noticed the campaign - but in the end I did. The reason was the stolen music beat in the background of the video: A beat that Marteria already used in his song "Verstrahlt". It's not exactly the same, but enough for Marteria to institute proceedings against Mercedes..
Source (German): Mopo.de Nachrichten