But it's understandable, isn't it?
This whole robot-thing in the beginning of the commercial seems a bit flat, but in the end, only one impression lasts: "Driving our cars is awesome fun."
Yeah, introducing their new Charger, they hit the right commercial at the very right time.
Many companies in car business advertise the cool and easy, new technologies they jammed into their cars, but Dodge lets the human be the one and only driver. The Charger's design expresses this mentality: A car with angles, borders and brinks, not a car designed for and by the air duct.
Not to forget, the lettering "Never Neutral" and the sentence "Introducing the 2011 Dodge Charger, leader of the human resistance" gives the car something like an own opinion and strengthens its character.
I posted the Giulietta ad down here, too, but if your German is good enough, you'd better watch the German synchronisation of this ad, it's got by far more feeling.