With Russian Facebook Roulette (RFR), Russian Standard Vodka comes up with a great idea.
Play RFR against your friends and one of you will "lose his virtual life". For sure, they need your Facebook password to be able to delete your account (I wonder if this is not reason enough for some people to hit the road).
But RFR has some clearly invitive arguments for giving it a try: The ones whose virtual life survived will be offered a week of holiday in Russia, the loser will, supposedly, get the real bullet.
Pretty cool work, I think.
Who wants to be the first to get started? (I'm sorry but I didn't find a link that could get you to RFR)