And when I heard this sentence "A car designed for a single purpose", I first of all thought Porsche went crazy.
After the ad, my thoughts were nearly vice versa. This, probably, is why Porsche came up with this ad: To tell the people a Porsche is precious and a Porsche is a sports car, even as car in the daily business.
Well, that's magic, everyday.
Needless to say, a Porsche is a car to go shopping at the supermarket on wednesday because there is so much space in the car boot.
This 30-second ad was re-released in four 15-second ads, and one 15-sec named "Pet Carrier" was added to this series (see down below).
Oh.. Not to forget, refering to Porsche, I just spotted this obscure (but partly true) logo modification in Viktor Hertz's flickr album "Honest logos":