In Germany, there is a printed magazine named "fiftyfifty" from homeless people.
They try to sell it on their own in the streets, but this tactic doesn't succeed very often because people don't recognize the homeless or even don't want to see them.
This is why some people at an advertising agency in Düsseldorf were creative and produced the idea realized in this video: Making the homeless who sells the magazine invisible.
This ad is from december 2008 but I think it is interesting enough to be worth a post in this blog.
They try to sell it on their own in the streets, but this tactic doesn't succeed very often because people don't recognize the homeless or even don't want to see them.
This is why some people at an advertising agency in Düsseldorf were creative and produced the idea realized in this video: Making the homeless who sells the magazine invisible.
This ad is from december 2008 but I think it is interesting enough to be worth a post in this blog.