In Canada, the Colorectal Cancer Association launched this eye-catching outdoor campaign to confront the people with the often taboo topic of colorectal cancer in a funny, yet expressive way.
getyourbuttseen.ca
Advertising Agency: Ogilvy (Montréal, Canada)
Art director: Bernardo Andrada
Copywriter: Luc Dupéré
Creative Director: Martin Gosselin
Photographer: Alain Desjean
Advertising Agency: Ogilvy (Montréal, Canada)
Art director: Bernardo Andrada
Copywriter: Luc Dupéré
Creative Director: Martin Gosselin
Photographer: Alain Desjean