Durex had the great idea of using the extra time displays in football games (real football, not american football) to make their "performa"-condoms more public, aiming directly at the targets (men).
Easy to understand, amusing to see this kind of advertising and effective as an ad.
Nothing to criticise :)
P.S.: Why is american football called FOOTball although you are allowed to hold the ball with your hands? In usual foot-football you are not allowed to touch the ball with your hand and in handball you are not allowed to touch it with your foot... :D