There is this brilliant advertising project from Lidl which was run in Portugal.
It certainly cost a load of money and reached only little audience, but you can't tell me it was bad marketing :D
Lidl served the same meal for all classes in a spanair airplane from Lisbon to Cancun. This time, every meal was a first class meal, ingredients Lidl only, hand made with support of "Olivier", a well-known Portuguese chef (head cook). The passengers of this flight as guinea pigs felt very pleased, giving positive feedback.
Further explanation and information to find in the 2 videos I posted down below.
Anyhow, I'm not really concerned if this was a 5-star-meal, but it definitely was a good one (simply because it looked like it was).
Regards to all my lovely persistent readers,